PHANTOM HIRE'S BLOG

Ascot Racecourse is well-renowned as one of the most prestigious horse racing venues in the world, acting as the host for renowned high-profile races such as the Royal Ascot, British Champion’s Day, The Shergar Cup and many others. Every year, thousands of racegoers, including celebrities, racing enthusiasts and even the British Royal Family flock to Ascot to witness the exhilarating competition and soak in the electric atmosphere. 

When you’re attending an event at such a glamorous venue, your transport needs to be worthy of such an occasion – a simple bus journey or taxi service simply won’t do. Thankfully, Phantom Hire’s Ascot chauffeurs offer a comfortable, stylish travel service that is more than worthy of the heightened glamour of this incredible venue. Whether you require travel for the duration of an entire event, or are simply travelling down to Berkshire for the day, our chauffeur service in Ascot can elevate your journey, ensuring that you arrive relaxed and ready for the event. 

Our luxury cab service in Ascot is entirely operated by a team of highly accomplished and technically proficient chauffeurs. All of them have an immense amount of experience driving clients to a range of different events, including weddings, proms, corporate events, funerals and luxury birthday parties – as such, they are more than capable of providing you with a stunning luxury service that exceeds any possible expectations you might have during your day at the races. 

This article will serve as a comprehensive and detailed background on Phantom Hire’s chauffeur service at Ascot Racecourse. Firstly, we will break down the benefits of choosing a luxury cab service over another form of transportation, discussing the different types of luxury cars that are available from Phantom Hire, and a detailed explanation of how to book your car & what to expect from our services. We will provide some tips on how to give yourself a smooth experience, as well as answering some frequently asked questions about our Ascot chauffeur services. 

Why Choose Ascot Chauffeurs?

Now I know what you may be thinking; “Why on earth would I hire a super expensive car when I can just get the train into Ascot or call an Uber to drive me to the racecourse?”. This is a perfectly valid and reasonable question to ask; money is not infinite, and on paper, this can seem like a needlessly expensive alternative to typical public transport. 

However, there are several key reasons why hiring a chauffeur driven car for your Ascot journey is the best method of transportation for the event, which includes:

Comfort And Luxury

Ascot is synonymous with elegance, and what better way to complement the experience than by travelling in a high-end luxury vehicle? When you collaborate with Phantom Hire, you’ll be presented with a plethora of high-quality vehicles to choose from, all of which present you with a luxurious journey that will supercede anything that could be provided by a typical taxi service or train journey. 

Stress-Free Travel

Given that Ascot Racecourse hosts some of the biggest horse racing events in the country, public travel to the surrounding area will be extremely challenging. Even if you are driving there yourself in your own car, the traffic congestion and limited parking availability caused by the event’s high attendance can cause a great deal of stress. 

However, when you book with Phantom Hire’s Ascot chauffeur service, you won’t have to worry about a thing. Our professional drivers are amongst the best in their field, being able to navigate roads in any condition, meaning that they’ll be able to make your journey to the Ascot Racecourse as smooth and stress-free as humanly possible.

 Additionally, the fact that you aren’t driving the car immediately relieves you of the stress associated with driving and parking, meaning that you can sit back & relax knowing that your journey is in extremely capable hands.

Perfect for Groups

Travelling in a group is tricky even at the best of times; you have to make sure you have enough room for everybody in your vehicle, co-ordinate when and where everyone will be picked up, and then travel to and from your destination, hopefully without any delay. 

This can become even trickier if travelling by public transport, which is outside of your control and adds the additional stress of having to time your journey perfectly so that you arrive on time. Factor in the insane popularity of the Ascot events and the whole process becomes even more stressful.

However, if you choose our luxury cab service, your journey will be tailored to ferry your entire group to and from Ascot Racecourse with ease. Not only are the cars in our fleet much bigger (some capable of seating up to 16 people), but the fact that they are chauffeur driven means that any potential stress of travelling in a group is eliminated. 

Privacy and Exclusivity

For VIPs, high-profile clientele and those who value discretion, a chauffeured car service offers complete privacy and exclusivity. Tinted windows, partitioned cabins, and personalized service enhance the experience, making it ideal for high-profile guests who are keen to enjoy the horse racing undisturbed. 

Additionally, our dedicated, professional drivers are trained in confidentiality, allowing our clients to conduct important phone calls, hold private conversations, or simply relax without concerns about prying eyes.

For further insight into how our chauffeur services work, check out this blog posts which details a week in the life of a Phantom Hire chauffeur at the event.

Types of Cars Available

Phantom Hire offers many incredible vehicles for our clients heading to Ascot Racecourse, ranging from the robust, all-terrain Range Rover Sports Limo to the sleek, elegant Rolls-Royce Phantom 8. Below is an overview of the numerous vehicles available from Phantom Hire:

Luxury Sedans

Our range of luxurious sedans offers a stunningly splendid experience for couples or small groups looking to pull up to the Ascot grounds in incredible style. Phantom Hire operates one of the most impressive sedan fleets in the UK, which includes the largest collection of Rolls-Royces in the UK, so you can be sure to find something that will provide you with the perfect journey and entrance to your day at the races. 

Sedans Available from Phantom Hire 

• Rolls-Royce Phantom 8 – The crème de la crème of its manufacturer, this flagship Rolls-Royce vehicle offers a comfortable seating arrangement, a stunning 18-speaker sound system and complimentary drinks fridge.
• Rolls-Royce Dawn – Featured in a range of eye-catching colours – including Ensign Red, Miami Blue, Tuscan Dawn, Turchese Blue, and White – and a convertible sunroof, this is the perfect summer vehicle.
• Rolls-Royce Ghost – A car that prioritises comfort and ease above all else, this fantastic four-seater uses a comfort entry system, which enables the doors to open at the simple touch of a button.
• Rolls-Royce Cullinan – The absolute apex of SUV luxury, this rugged, all-terrain sedan is designed to traverse any landscape possible whilst also allowing for maximum comfort and a stunning view of the Berkshire countryside as you make your way to the racecourse.
• Rolls-Royce Spectre – Combining sustainability with avant-garde design, the Spectre offers an eco-conscious alternative without compromising on grandeur – ideal for guests who value both innovation and environmental friendliness.

Incredible Limousines

In the event of having to ferry a large group of people to the races, our selection of unbelievable limousines offers a hugely spacious cabin for up to 16 passengers, as well as incredible audio speakers and a built-in bar containing a selection of refreshing non-alcoholic beverages. If you’re part of a large group of family or friends and are looking to get the fun started the second you hit the road, Phantom Hire’s collection of incredible limousines is just what you need. 

Limousines Available from Phantom Hire

• Rolls-Royce Phantom Limo – A sumptuous combination of traditional automotive craftsmanship with supreme luxury, this six-passenger vehicle comes complete with a brilliant 15-speaker sound system and a fully stocked minibar of soft drinks, offering a whole new level of glamour and sophistication.
• H2 White Hummer – An incredible fusion of manic party energy and unrivalled comfort, this impressive 16-seater limousine is perfect for clients who prioritise partying above all else.
• Silver Double-Axle Hummer – With its impressive scale and robust design, the Silver Double-Axle Hummer’s bold presence and state-of-the-art interior features perfectly complement the refined sophistication of Ascot Racecourse’s most prestigious events.
• Audi Q7 Limo – A perfect blend of cutting-edge technology with unparalleled sophistication, this exceptional 8-seater limo boasts 4 HD video screens and neon-changing ambient lighting, exuding both innovation and comfort.
• Range Rover Sports Limo – The Range Rover Sport limousine’s all-terrain capabilities provide the perfect blend of power and elegance, as well as being equipped with six high-definition LCD screens and a fully-stocked bar of soft drinks. 
• Ferrari F1 Limo – Combining the comfort of a classic limousine with the high-powered adrenaline of a traditional Ferrari, this high-tech 7-seater comes complete with a brilliant surround sound system and a 10-inch entertainment screen for each pair of seats.
• Chrysler 300 Limo – For those looking for a perfect marriage of classic style and refined comfort, the Chrysler 300 offers all that and more. With a built-in bar, TV screens and moody LED lighting, this classy 8-seater limo has everything you’ll need to get the fun started before you get to the Ascot Racecourse.

Ultra-Rare Supercars 

However, there are times when you want to go as big and extravagant as possible. This is where our selection of supercars comes in, showcasing the very best of what the luxury car industry has to offer. 

How to Book Your Car To The Races

1. Compare The Available Options

The first (and arguably most obvious) step when booking your Ascot chauffeur service is to compare the various vehicular options available within Phantom Hire’s luxury fleet of cars. While it may be tempting to pick the first one you see and leave it at that, please take your time when browsing, as each vehicle has unique features that will provide different benefits. Consider your needs for the event, which may include:

• The Size of Your Party – Firstly, consider how many people you need to get from your address to the Ascot Racecourse. This will allow you to eliminate vehicles that do not meet your capacity needs. 
• Your Budget – Next, consider your financial limitations; have you set a budget? Is there a financial line that you cannot cross for whatever reason? This will allow you to eliminate any vehicles that exceed your monetary constraints. 
• Your Personal Tastes – Think about which cars you like; are you more drawn to the classic elegance of the Rolls-Royce Phantom 8, or has the robust Rolls-Royce Cullinan caught your eye?

2. Confirm Vehicle Availability

Once you’ve shortlisted a few options for your Ascot chauffeur car, the next step is to reach out to our team and check the vehicle’s availability. Here are some tips on how you can make this process easier & smoother:

• Contact Us In Advance – The longer you leave your enquiry, the greater the chances that your desired vehicle will not be available. Contact us at least 6-8 weeks before the event 
• Call Us Instead of Emailing – Our services are extremely in demand, and while we strive to answer every enquiry, an email risks the chance of a delayed answer, or getting lost in the shuffle. If you contact one of our team by calling 0121 227 9984, we can not only get the booking sorted on the same day, but can also provide further details on our services and answer any questions you might have. 
• Factor in Delivery Costs – Because our showroom is based in Birmingham, an enquiry from further away will cost more, as we will have to cover the fuel expenses of getting the car from the showroom to your address. Make sure to factor these costs into your budget when you book with us. 

3. Review The Print & Finalize the Booking

Before you confirm your choice of vehicle, have a look through our company’s terms & conditions, and make sure you understand the following things:

• Additional Modifications – Our policy allows for modifications to the time and route of your booked journey only up until 1 week in advance of the booking date → make sure you have everything in order before then.
• Additional Charges – We operate a strict policy with regard to timing and damages, so make sure to keep these in mind when organising your day:
  • Overtime rates range from £195 to £495 per hour depending on the chosen vehicle. 
  • Any damage sustained to the vehicle by passengers will result in a minimum fine of £550.
• Cancellation Policy – In the event of cancellation by the client, any deposit will be forfeited. The following charges will apply:
  • 30+ days before date of hire – cost of deposit only. 
  • 20–30 days before the date of hire – 50% of the total car hire charge.
  • 15–19 days before the date of hire – 70% of the total car hire charge. 
  • Less than 14 days before the date of hire – total car hire charge 

If you’ve checked all the details and feel confident in your choice, it’s time to secure your ride to Ascot Racecourse. A stated deposit must be paid either on the day in cash or 7–14 days before the date of the journey. Additionally, to ensure that everything is in place, we will reach out to you via telephone a week before the booking date to make sure everything is in order.

FAQs About Our Ascot Racecourse Services

Where is Ascot Racecourse?

Ascot Racecourse is located in Ascot, Berkshire, which is around 25 miles west of London. The full address is: Ascot Racecourse, High St, Ascot, SL5 7JX.

Are there hotels near Ascot Racecourse?

Yes! There are many luxurious but affordable hotels surrounding the Ascot Racecourse, including the Royal Foresters, Macdonald Berystede Hotel & Spa, Royal Berkshire, Stirrups Hotel and the Premier Inn Bagshot Hotel. 

How do I get to Ascot Racecourse?

This will depend on where you are travelling from. Click here a more detailed breakdown on how to get to Ascot Racecourse.

Where can I get Ascot tickets?

Ascot Tickets are available via several channels, including ViaGoGo, Engage Hospitality and Ticketmaster. 

How much does Phantom Hire’s Ascot chauffeur service cost?

The cost of your chauffeur service will depend on numerous factors, such as your choice of vehicle, how long you will need the vehicle for, where you are travelling from and how many people are being chauffeured.

When is the Royal Ascot being held in 2025?

The 2025 Royal Ascot will be held from Tuesday 17th June to Saturday 21st June 2025. Click here for more details. 

Book Your Car to Ascot Racecourse With Phantom Hire Today

Phantom Hire is one of the most successful and well-respected providers of premium car hire in the UK and operates the largest fleet of high-quality Rolls-Royces in the world. Our top-notch team would be utterly thrilled to hear from you and organise your luxury transport to Ascot Racecourse. To get your luxury car journey started, fill out our short enquiry form here or call us on 0121 227 9984.